The partnership between Atalanta and the Group Fratelli Beretta grows stronger as Fratelli Beretta, through the Wüber brand, renews its bond with the Nerazzurri colours as a Special Sponsor for another two seasons, 2022-2023 and 2023-2024, with a third-year option. Wüber is the brand of the Gruppo Fratelli Beretta that has specialized in the production of sausages since 1976.
“We’re proud to continue the journey that we started with Atalanta three years ago – Vittore Beretta, President of Gruppo Fratelli Beretta, said -, we feel very connected to the Club not only because we come from the same land but also because we share values such as sportsmanship, team spirit and the passion for a healthy competition. We’re pleased to support Atalanta to allow them to stay firmly at the top of Italian football and entertain all their fans”.
Attention to football comes from the Beretta family’s big passion as sport, in general, is part of the company’s DNA. It represents a key element of the communication of the Group, which has launched many collaboration projects in different sports fields, in Italy and abroad.
“Atalanta are pleased to announce the extension of this partnership with a brand of an absolute value – CEO of Atalanta Luca Percassi commented. – This relationship is based on sharing common values and being aware of working for the same objectives. Although we operate in completely different areas, teamwork is fundamental to foster the reciprocal valorization and growth”.
Luca Precassi, CEO Atalanta, and Vittore Beretta, President Gruppo Fratelli Beretta are shown from left to right in the cover photo
WHO IS GRUPPO FRATELLI BERETTA
Gruppo Fratelli Beretta, whose fundamental feature has been the passion for quality since 1812, is a leader in the production and sale of cured meat and ready meals in Italy. Having 30 production sites and 2600 employees, the Group counts more than 500 brand references among which 19 are IGP/DOP productions.
Quality and service, food safety, innovation and tradition, excellence and wellbeing have been the company’s production philosophy cornerstones for more than 200 years.
WÜBER
Wüber is Gruppo Fratelli Beretta’s brand, which is specialized in producing sausages since 1976. It’s the first Italian company entirely dedicated to sausage production. Being synonymous with quality and taste, Wüber ‘taught’ the Italians the passion for sausages and today offers a wide range of products that are able to satisfy different tastes: offering from traditional products to those original and brand-new ones. The perfect combination of the taste of its own recipe and the quality of raw materials made the brand irreplaceable in the kitchens of all Italians.
For further information visit the website of Gruppo Fratelli Beretta.
