Joma is the Technical Sponsor of Atalanta. The Spanish company based in Toledo teamed up with the Nerazzurri club to design and produce the match kits again this year.
Mirko Annibale, Head of Joma Sport Italia, and Mauro Conti, Marketing and Sponsorship Manager, attended the event.
In the photo from left to right Mirko Annibale, Luca Percassi, Atalanta CEO, and Mauro Conti are between the models wearing the 2021-2022 kits.
JOMA SPORT
The company JOMA SPORT was born in Portillo de Toledo in 1965 founded by Fructoso López. The headquarters, where ideas are born and “Spain branded” designs are created and distributed all over the world, covers over 60,000 m2, a large part of which is dedicated to the warehouse for the arrival of goods. Joma Sport is 100% Spanish-owned and has its own branches around the world: Mexico, Latin America, the United States, Brazil, Italy, China, the United Kingdom and Germany. Today Joma has become the Spanish brand of reference in sports and, considering the marketing in more than one hundred and ten countries, Joma can boast the largest presence in the world.
The sponsorship of professional teams and athletes is the basis of Joma Sport’s marketing strategy, as well as a gateway to national markets. Joma, which has always been present in the world of sports sponsorship, is now the technical sponsor of over 300 teams between professional football and national teams. In the world of football sponsorships, Joma Sport now sits in third place worldwide for the greater presence of the brand.
The collections developed and marketed by Joma and the investments in research and development allow Joma to be present in practically all sports disciplines, to be among the reference brands in Spain, as well as in the top ten worldwide, where it can boast a presence in 110 countries.
For more info, you can visit the official JOMA SPORT website.
