Atalanta B.C. and Crypto Millions Lotto, the world’s biggest digital lottery, are pleased to announce the partnership between the two brands.
Crypto Millions Lotto is the “Official Online Lottery Partner” of the Nerazzurri club.
The groundbreaking partnership is the first between an online lottery and a Serie A club.
Sulim Malook, Crypto Millions Lotto CEO, stated, “We are delighted to have found a partner that has the same mentality and mindset as us, with their performances last season putting their name firmly on the world stage. This is going to be an exciting year for both of us. We are planning to add a number of new lotteries to our site plus the ability to play using debit and credit cards, whilst Atalanta is still one of the protagonists of the UEFA Champions League. As a company, we are big football fans and will be supporting them all the way.
Romano Zanforlin, Sales and Marketing Director of Atalanta, said: “We’re excited to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure also thanks to the partnership with Atalanta. We are delighted to collaborate with this brand, which will also see our brand reach new audiences in Asia, Eastern Europe and Latin America”.