New partnership with Saucony Originals

Atalanta B.C. and Saucony Originals are pleased to announce their partnership, which will see one of the most historical brands of the sector become the Official Nerazzurri Sneakers Partner for the 2020-2021 season.

Saucony Originals has already made its debut with the Nerazzurri for the UEFA Champions League in Lisbon.

Saucony is one of the most historical brands in the world of sneakers. Founded in 1898 in Pennsylvania along the Saucony Creek river specialising in the production of great quality and high performance running shoes. Its name is related to great achievements in sport like the New York marathon won by Rod Dixon in 1983. “Where two rivers run together”: this is meaning of Saucony for Native Americans.

The iconic logo symbolises the waters of this river. Lightness connected to water has been a fundamental theme throughout the history of the brand: Saucony shoes have always stood out for their minimum weight. The three points that run along the river represent the three rocks around which the waters flow in that place but also the key values of the brand: authenticity, uniqueness, quality. Heritage meets Fashion. Exactly one hundred years after the birth of the brand, the Saucony Originals lifestyle sneakers line was created to reinterpret the brand's DNA in a contemporary way: the heritage of the brand is, in fact, relevant as it is made of history, glory and style that it gathers more and more support all over the world. Intended for an audience attentive to fashion and trends, cosmopolitan, design lover, Originals stands out for the combinations of colours, materials and patterns that make each variant special.

The most iconic model of the collection is the Jazz Originals, launched on the market for the first time in 1981, a true milestone in the history of running.