Atalanta B.C. and Sanpellegrino have renewed their partnership agreement. The company, which is a benchmark in Italy in the field of mineral water and non-alcoholic aperitif and soft drinks, has been one of Atalanta’s partners since the 2020-2021 season.
S.Pellegrino, the famous mineral water that flows in Val Brembana (Bergamo), a Made in Italy excellence in the world, thus continues to be Atalanta’s “official water”.
“We are enthusiastic to renew our partnership with Atalanta. This collaboration between two historical brands of our country, which are internationally recognised as ambassadors of Italian style, passion and excellence, began two years ago” – said Stefano Marini, CEO of the Sanpellegrino Group –. Our partnership is based on shared values and a strong common bond with our territory of origin. We are therefore proud to team up again with Atalanta in the 2022-2023 season, accompanying the club in their challenges”.
“It is with great satisfaction that we have renewed our partnership agreement with Sanpellegrino,” – said Luca Percassi, CEO of Atalanta BC – “a true style icon that is recognised worldwide. A representation of Italian excellence born in the Bergamo area, to which we are of course very attached. We are convinced that this agreement will be a further important moment of growth for us”.
ABOUT SANPELLEGRINO
S.Pellegrino is a brand from Bergamo that has conquered the world: for over 120 years, the Sanpellegrino Group’s super premium mineral water has been appreciated for its unique features in over 150 countries, so much so that it is considered an authentic style icon, an ambassador to the world of the Italian art of living. A way of interpreting life that enhances taste, beauty and the pleasure of experiencing unique moments.
Since 1899, S.Pellegrino has chosen to play a leading role on the best international tables and the best places for meeting and sharing. S.Pellegrino represents excellence by virtue of its origin: the springs of San Pellegrino Terme, in Val Brembana, treasure the purity of this mineral water that is appreciated for its unique characteristics and unmistakable, persistent bubbles.
For further information, please visit Sanpellegrino’s website.
