Atalanta B.C. and Sanpellegrino, a well-established company in Italy in the mineral water and non-alcoholic aperitif and soft drinks sector, are pleased to announce the partnership agreement that will connect the two brands for two sporting seasons.
S.Pellegrino, the famous red star water from the famous that flows in Val Brembana (Bergamo), a ‘Made in Italy’ excellence in the world, thus becomes the “official water” of Atalanta Bergamasca Calcio.
The two historic Italian brands recognised internationally, for the first time together, are united by the deep bond with the Bergamo area that gave them their birth.
Sanpellegrino and Atalanta have, in fact, been able to become ambassadors of Italian and Bergamo style, passion and excellence all over the world, gaining a leading position in the sector of haute cuisine and sports.
“We are excited about the partnership between Sanpellegrino and Atalanta, two companies that, appreciated in their territory of origin, have also become icons of excellence in the world. This partnership aims to be a further evident sign of our presence and proximity to the territory and we are looking forward to being able to celebrate the next goals of Atlanta together with the Nerazzurri club and all the fans who follow this sport with passion” stated Stefano Marini, CEO of the Sanpellegrino Group.
“Atalanta is proud and excited to include Sanpellegrino among its partners, which is an excellence not only in the Bergamo area. Sanpellegrino is an extraordinary brand known all over the world and this agreement can only be a further important moment of growth and enhancement for Atalanta with a global icon” stated Luca Percassi, CEO of Atalanta BC“.
SANPELLEGRINO
Sanpellegrino is a leading company in the beverage industry in Italy, with mineral waters, non-alcoholic aperitifs, soft drinks and iced teas. Its products, a synthesis of well-being, health and balance, are being sold in over 150 countries through branches and distributors spread over five continents.
Sanpellegrino, as the main producer of mineral water, has always been committed to the enhancement of this primary asset for the Planet and works with responsibility and passion to guarantee a quality future for this resource. A commitment that also goes through the promotion of the importance of proper hydration: Sanpellegrino in fact supports and spreads the principles of psycho-physical well-being linked to the correct consumption of water, becoming the spokesperson for “hydration education” through a program that promotes daily consumption of the correct amount of water, according to different needs and lifestyles.
