Upon the official launch of the 2023/24 Home and Away shirts on both Atalanta’s online channel (social media platforms and website) and the brick-and-mortar Atalanta Store in Bergamo at 12:00 CEST of Friday the 14th of July roughly 400 orders have been placed through the black-and-blue salespoints.

Out of the 400 shirts already sold between the 14th of July at 12:00 CEST and the 15th at 17:00 CEST, the Away shirt, white as tradition dictates, has seemingly won our fans’ sympathies and is currently ahead in their checkout records

Tracking only orders placed exclusively at Atalanta’s physical selling points, hence excluding the e-commerce, the counts registered the sales coming from our store located in Bergamo, from the Temporary Atalanta Store in Clusone and from our latest addition at the Orio al Serio international airport.