Atalanta and General Fruit have extended their partnership agreement for two further sporting seasons, beginning from the current campaign. Consequently, General Fruit will keep donning the title of Official Sponsor.

From the current campaign, General Fruit will also be the main F&B provider of the “1907 Lounge”, the hospitality area located in the Main Grandstand of the Gewiss Stadium. On the occasion of Atalanta’s home Serie A matches, both in the pre-match and at halftime, our esteemed guests of the “1907 Lounge” will be offered the chance to savour a wide variety of luscious cocktails, masterfully crafted with the General Fruit products.

“We’re honoured and humbled to renew our partnership as Official Sponsors of Atalanta BC for the next two sporting seasons – said the Lochis family -. Joining forces with partners with whom not only do we share a mutual background but also a keen commitment to the nurturing of newer generations, is but a badge of honour for us. Each respective brand’s growth is the common trait that drew General Fruit and Atalanta together in the first place. Henceforth, this partnership renewal is perfectly coherent, and not limitedly to a mere operational standpoint, but foremost with our driving principles of sharing, sportsmanship and teamwork”.

“It is with great pleasure and satisfaction that we announce the renewal of our partnership with General Fruit -these were the words of Atalanta’s CEO Luca Percassi -. Apart from the attainment of all our intended outcomes, this renovation is a testament to all our shared values and strategies. Along these same lines, as we strengthen our bonds, we’ll keep teaming up together for the common goals of  growth, development and, ultimately, the enhancement and promotion of our brands”.

ABOUT GENERAL FRUIT
Founded in 1988 by the Lochis family, General Fruit is the natural evolution of the individual firm “Lochis Liqueurs and Syrups”. Thanks to its thirty-year expertise, the company based in Credaro, in the province of Bergamo, has established itself as a National benchmark of the F&B industry: specialising in the production and marketing of a wide range of complementary fruit-based products (such as juice concentrates, cocktail syrups, lemon juice, toppings, preparations for soft drinks et alia), General Fruit carries out its business operations in the HORECA  and Food Service sectors both nationwide and on an International level, exporting its product to more than 40 countries across the globe.

Should you need any further information, check GENERAL FRUIT‘s website.

Pictured in the photo above, from left to right, Giuseppe Lochis General Fruit President & CEO, Atalanta CEO Luca Percassi, Mauro Lochis General Fruit COO and Cristiano Lochis General Fruit Commercial Directors