Passion for Atalanta and focus on community engagement: these are the values behind the continuation of the partnership between RadiciGroup and Atalanta for the 2023-2024 season.
Donning the title of ‘Heart Sponsor’, RadiciGroup will etch its logo on the Atalanta shirt for the Serie A, Coppa Italia and Europa League campaigns.

The two Bergamo-based companies look forward to taking the field together, not only in national competitions but also in Europe, as Atalanta seek to replicate the ambitious exploits of recent years.

“We have always believed in Atalanta and we are in the front line cheering on the team that has brought Bergamo to the world,” comments Maurizio Radici, vice president of RadiciGroup. “When I’m abroad, many customers ask me excitedly about Atalanta, its superb play and its ability to entertain football fans. We are therefore proud to continue to be the heart sponsor and to support the team – players, management and technical staff – who have shown skill, determination and perseverance over the years. We also fully support Atalanta’s focus on young people and the football development project pursued by the academy. We all know how important it is, not only in football, to be able to cultivate and develop talent by creating opportunities for growth.”

“RadiciGroup is undoubtedly one of the jewels of our region, so we are delighted to continue our relationship with them as our heart sponsor,” says Luca Percassi, CEO of Atalanta BC. It is not just about a simple partnership, but about truly shared values. That is what it means to be Atalanta’s sponsor. We are hugely proud to continue this important growth journey alongside RadiciGroup.”