Atalanta and Joma together until 2025

With the same big passion

Atalanta B.C. and Joma Sport would like to announce the extension of the technical partnership until 30 June 2025.
The present agreement wasn’t about to expire but, in fact, as it already happened, the great respect, the professionalism and sharing the same goals led Atalanta and Joma to a decision to bring together two brands for another season.
Joma is the official technical supplier of all the kits: match, training and representation uniforms of the First Team, of the Youth Sector and of the Atalanta football school uniforms.

“Continuing the partnership with Atalanta, the club that has confirmed to be one of the most wonderful and interesting teams in Europe, is a reason for great pride for Joma. It is a logical consequence of the great work that we are doing together, as if we were a team” – said Alberto López, the General Director of Joma Sport. “The relationship that connects us is beneficial and full of satisfaction for both of us. I’m sure that it will help us to become much stronger together and achieve new important goals”.

“Extending this collaboration is, first and foremost, pleasure but also is a reason to be proud. Joma and Atalanta are very similar brands with the same ambitions: to develop, to grow and to improve” – stated Luca Percassi, the Chief Executive Officer of Atalanta B.C. “The collaboration with Joma began during the season 2017-2018. The goals achieved together were incredible. The reliability and great professionalism are the basis of this agreement that will allow both brands to achieve new important goals”.


The company JOMA SPORT was born in Portillo de Toledo in 1965 founded by Fructoso López.  The headquarters, where ideas are born and “Spain branded” designs are created and distributed all over the world, covers over 60,000 m2, a large part of which is dedicated to the warehouse for the arrival of goods.  Joma Sport is 100% Spanish-owned and has its own branches around the world: Mexico, Latin America, the United States, Brazil, Italy, China, the United Kingdom and Germany.  Today Joma has become the Spanish brand of reference in sports and, considering the marketing in more than one hundred and ten countries, Joma can boast the largest presence in the world.

The sponsorship of professional teams and athletes is the basis of Joma Sport’s marketing strategy, as well as a gateway to national markets.  Joma, which has always been present in the world of sports sponsorship, is now the technical sponsor of over 300 teams between professional football and national teams.  In the world of football sponsorships, Joma Sport now sit in third place worldwide for greater presence of the brand.

The collections developed and marketed by Joma and the investments in research and development allow Joma to be present in practically all sports disciplines, to be among the reference brands in Spain, as well as in the top ten worldwide, where it can boast a presence  in 110 countries.


For more info, you can visit the official JOMA SPORT website.

  • 22/01/2021
  • Joma
  • Sponsors