The new home and away shirts are the last product of the successful partnership between Joma and Atalanta, built on the foundation of a give-and-take approach in the creative process. The final results combine a polished style with a knack for details and innovation, while also maintaining sustainability as the lynchpin of all productive processes, thanks to the use of 100% recycled fabrics.

The Home shirt features a new take and the iconic black-and-blue stripes with a geometric pattern, best heightened in the blue stripes, to create an optical effect that conveys a contemporary and modish feeling, breaking new grounds from any past iteration. The model chosen by Joma for the 2023-2024 Home shirt sports an elegant polo collar, with black-and-blue ribbing on the cuffs for a sleek yet comfy fit.

As for the away kit, it features the traditional white colour. The shirt is embellished with thin horizontal black and blue stripes, which are also echoed in the rib-knit sleeves and on the sides. Characterized by a V-neck with a double finish, this portion features the 1907 lettering made using an embossed technique. As another unique feature of the new Away shirt, Atalanta’s round logo will make its comeback as a nod to the 90s.

As tradition dictates, both shirts will don the  “LA MAGLIA SUDATA SEMPRE” (“Always sweat the shirt”) motto on the inner side of the collar and the “ATALANTA BERGAMO” logo on the back, right below the collar.