Atalanta BC and General Fruit S.r.l. are pleased to announce their sponsorship agreement. The company, which is based in Credaro, in the province of Bergamo, will be an Official Sponsor for two sports seasons, starting from the current one.

WHO IS GENERAL FRUIT
General Fruit S.r.l. was founded in 1988 as the natural evolution of the individual firm “Lochis Liqueurs and Syrups”. Quotas of share capital are still wholly owned by the Lochis family.
Thanks to a thirty-year experience, General Fruit Professional Fruit Drinks has developed a business in the production and distribution of concentrated liquid products (from lemon juices to syrups, to concentrated juices for breakfast, to preparations for cocktails and coffee and complementary products) that are destined for the national and international markets.
Quality, innovation and a strong green approach are the elements that mainly characterise General Fruit, which is a constantly evolving company. This new important partnership is based on special care for the territory of Bergamo and the sport’s social function and will surely grow through time.