Football and cycling are two worlds so far apart in terms of methods, rules and techniques yet so close as of heritage and passion: two disciplines each one with its heroes, its landmarks and its fandom.
Despite all these underlying differences, the pursuit of raw and fast-paced feelings through challenges is the driving force capable of drawing together such dissimilar sports. And it is precisely in the name of this passion that Santini Cycling Wear and Atalanta have struck this key partnership deal.
The two firms, iconic embodiments of the values of Bergamo and its territories, have entered into a partnership that, beyond the stark commercial standpoint, is aimed at bringing up everything the “Made in Italy” brand stands for to the top of the sporting apparel industry worldwide. This joint venture will entail the marketing of technical cycling garments, entirely designed and manufactured by Santini, donning the colours and the spirit of Atalanta.
Monica Santini, CEO of Santini Cycling Wear, cared to enlarge on the binding elements behind this quaint partnership: “We’re most elated to join forces and plunge ourselves into rather uncharted territories for the both of us as I also think that this very mutuality has been the factor that, deep down, drew us together. Atalanta and the black-and-blue fandom both go beyond the mere cheering and are deeply entrenched within our social fabric, being powerful agents for unity and identity: as such, here at Santini, where we see in the bicycle the universal mean of commuting, for everyone and suitable to everyone, we can’t help but strongly relate with all these shared values that have always been the core of our value proposition”.
Luca Percassi, CEO of Atalanta BC, released the following statements: “Here at Atalanta, we take great pride in closing invaluable bonds with many of these top-notch firms that make Bergamo and its outskirts a true cluster of excellence. Consequently, it is my great pleasure and satisfaction to unveil our new partnership with Santini Cycling Wear, a true benchmark in its industry, whose business ethos is strongly driven by shared values”
ABOUT SANTINI CYCLING WEAR
Santini Cycling Wear was founded in 1965 by Pietro Santini, who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition.
In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a design team with a deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort and durability.
Santini currently produces 7,000 items of clothing per day and exports 85% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes – remain its central focus as it continues to refine its creations to allow cyclists to pursue their sporting passions in comfortable but inimitably stylish kits.
Should you need more information, please check www.santinicycling.com
